Our businesses go out of their way to make the customer feel appreciated, understood and cared for. The end result of this is simple but powerful -- a strong connection to the customer that goes deeper than the normal company-customer relationship. If your company is also setting out to better serve its customers, who are increasingly connected and opinionated, then you need a strong customer service philosophy. A strong philosophy on customer service will make the difference between standing out from the pack and staying competitive, or marring your brand name. To get you off on the right foot, the team over at Desk.com has put together